This week’s PPCChat discussion was led by Julie F Bacchini. During the session, experts expressed their thoughts on the primary metrics or methods they are using for reporting, did they face any issues with traditional metrics, measurement, and/or reporting lately, and more.
Posts Categorized: PPCChat
PPCChat | The Dumpster Fire That is Facebook Ads – Summer 2021 | 27th July 2021
Advertising on Facebook has become one of the effective ways to grow your business. In this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the performance of Facebook Ads lately, have they found anything new which is working for them, how are audience working for them, and more.
PPCChat | PPC Account Structure | 20th July 2021
In this week’s PPCChat session, host Julie F Bacchini discussed the changes made by Google Ads that impacted the way experts structure their accounts, if their philosophy about account structure changed in the past year, what was the main driver of the change in thinking and more.
PPCChat | Feed Based PPC Advertising | 13th July 2021
What is feed based advertising? What to look for in a third party tool to run feed-based text ads for Search? What is the biggest challenge experts facing with feed-based text ads right now? All these questions and more were answered in this week’s PPCChat session which was hosted by Julie F Bacchini & Andrew… Read more »
PPCChat | Filtering Out Bad Clients | 6th July 2021
In this week’s PPCChat session, host Julie F Bacchini helped PPCers to express their views on the processes they use to try to filter out problematic clients, things to know to spot potential awful clients, do they have a standard way to back out if they do not get desired client and more.