Posts Categorized: PPCChat

A very warm welcome happy readers! In this week’s PPCChat session, experts looked back and discussed some of the situations where they had to face major PPC yikes moments and how did they handle those scenarios. Here is the screencap of the discussion which was hosted by Julie F Bacchini.

Greetings Happy Readers! As the year 2021 draws to a close, it’s time to reflect on how the PPC industry performed this year. Host Julie F Bacchini and other PPCers shared their thoughts on the previous year in PPC, including the most important takeaways, tactics for 2022, and more. Here is the screencap of this… Read more »

Mental health is important to each one of us and PPCers are no different. During this week’s PPCChat session, host Julie F Bacchini found out the biggest mental health challenges experts face in PPC, what do they try to get through the tough time, have PPCers found any helpful resources for staying sane in PPC… Read more »

Greetings Happy Readers! This week’s PPCChat session was hosted by Julie F Bacchini & guest host William Harris. Experts expressed their views on MER ((media efficiency ratio) and ROAS, are they currently tracking MER and/or ROAS in their accounts, what are their biggest challenges when it comes to tracking and more.

Hosted by Julie F Bacchini, this week’s PPCChat session was focused on Black Friday & Cyber Monday. Experts shared their thoughts on the Black Friday & Cyber Monday campaigns, how did the campaigns behave compare to last year, did anyone platform significantly over or underperformed and more.