PPCChat | MER vs. ROAS | 7th December 2021

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Greetings Happy Readers! This week’s PPCChat session was hosted by Julie F Bacchini & guest host William Harris. Experts expressed their views on MER ((media efficiency ratio) and ROAS, are they currently tracking MER and/or ROAS in their accounts, what are their biggest challenges when it comes to tracking and more.

PPCChat | If Platforms Had Honest Tag Lines | 23rd November 2021

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Greetings, Happy Readers! This week’s PPCChat session was an interesting one. Experts discussed the most honest tag lines for all PPC platforms, including Google Ads, Facebook, Microsoft Advertising, LinkedIn, Twitter, and others. Here is the screencap of the discussion which was hosted by Julie F Bacchini.

PPCChat | TikTok Advertising | 9th November 2021

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Welcome to this week’s PPCChat recap! Thie week’s session was focused on TikTok Advertising. Host Julie F Bacchini and guest host David Herrmann sought experts’ views on advertising on TikTok, what do they generally think of this platform, ways to find success on TikTok and more.