Posts Categorized: PPCChat

A lot has unfolded in the world of PPC and related areas over the past week. In this week’s PPCChat session, host Julie F Bacchini invited PPC professionals to share their thoughts on various topics, including recent updates to PMax on Google and Microsoft, the potential impact of DeepSeek AI on search and ad platforms,… Read more »

Significant changes have occurred in the social media landscape recently, making brand-building through these channels more challenging. How are experts using channels to build their brand and/or find business? Have the recent shifts in social media impacted their strategies for 2025? What are their main priorities for brand development? These and more were discussed by… Read more »

During this week’s PPCChat session, host Julie F Bacchini sought experts’ views about recent changes to Meta announced by Mark Zuckerberg. Here is the recap of the entire discussion.

Research in PPC is crucial. Do PPCers use any tools to do the research? What challenges do they face while doing the research? These and other questions were answered during this week’s PPCChat session, which was hosted by Sarah Stemen.

As 2025 draws near, PPC experts are gearing up to forecast the future of paid search and paid social advertising. Will the major PPC platforms solidify their position in 2025, and what are their predictions for the industry? Here is the screencap of the session which was hosted by Julie F Bacchini.