PPCChat | Setting & Managing Expectations in the PPC Era | 14th June 2022

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Greetings Happy Readers! When it comes to business, setting expectations with clients is very important. In this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on the importance of expectation setting for clients/stakeholders, have their expectation setting language or process changed with the rise of automation, and more.

PPCChat | B2B PPC in 2022 | 7th June 2022

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Greetings Happy Readers! During this week’s PPCChat session, host Julie F Bacchini & PPCers discussed the platforms on which experts are advertising for their B2B clients, what is working well, and what are experts’ biggest frustrations in B2B PPC. Here is a screencap of the entire discussion.

PPCChat | Queries Post GML | 31st May 2022

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Welcome Happy Readers! This year’s Google Marketing Live was all about Performance Max, YouTube shorts, and Automation. During this week’s PPCChat session, experts expressed their views & reactions on the announced updates & what did they find interesting, PPCers were able to get answers to their queries related to the announcements through Ginny Marvin. Hosted… Read more »