Posts Categorized: PPCChat

Welcome Happy Readers! During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on CRO (Conversion Rate Optimization) for PPC, do they have experience in CRO, is CRO a part of their regular practice to review landing pages, and more.

This week’s PPCChat session was hosted by Julie F Bacchini. Experts discussed on positioning the value of PPC during new business calls, has the value of PPC shifted over the past few years, and are they finding it harder or easier to sell their value as a PPC professional lately.

Greetings Happy Readers! With Google Ads ending the ability to create ETAs this week, PPCers expressed their views on creating ETA before the deadline, how long will they wish to run ETAs, have they found an optimal formula for crafting RSAs, and more. Here is a screencap of the entire PPCChat session hosted by Julie… Read more »

Greetings Happy Readers! Here is the screencap of this week’s PPCChat discussion which was hosted by Duane Brown.

Greetings Happy Readers! When it comes to business, setting expectations with clients is very important. In this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on the importance of expectation setting for clients/stakeholders, have their expectation setting language or process changed with the rise of automation, and more.