Posts Categorized: PPCChat

Greetings Readers! Hosted by Julie F Bacchini, this week’s PPCChat session was focused on the recent news of mass layoffs in tech companies like Twitter, Meta etc, what challenges PPC experts are facing, have they seen any impacts on platforms on which they are managing advertising and more.

Greetings Readers! Here is a full review of the PPCChat session this week, which focused on Ecommerce for this holiday season. Duane Brown led the discussion this week.

Greetings Readers! In this week’s PPCChat, host Julie F Bacchini was joined by Marc Poirier who sought experts’ views on programmatic advertising and its challenges or frustrations. Marc also answered PPCers questions regarding the best use cases for programmatic for Google advertisers, the difference between traditional PPC and Programmatic advertising, and more

Greetings Readers! This week’s PPCChat discussion was a lively one. Ginny Marvin has joined host Julie F Bacchini to answer PPCers’ queries about Performance Max and its features like automated bid strategy, removing certain info from headlines, etc. Apart from PMax, content targeting changes in YouTube, targeting issues in Google ads, and more were also… Read more »

Greetings Readers! Here is the complete recap of this week’s PPCChat session which was based on Meta & TikTok ads and importance of these creative strategies for Q4. This week’s discussion was handlled by Julie F Bacchini & guest host Courtney Alexander.