Posts Categorized: PPCChat

Greetings Readers! PPC experts expressed their views on the PPC industry in 2023 during this week’s discussion which was hosted by Julie F Bacchini. Is there anything positive or negative about the PPC industry according to experts, what kind of change would they wish to see in PPC industry were some of the questions discussed… Read more »

Greetings Readers! This changing PPC industry and how to help clients with their questions is always on experts mind and this week’s PPCChat discussion was based on the same. Here is the screencap of the entire session which was hosted by Julie F Bacchini.

Greetings Readers! In light of all of the tech layoffs announced in the last week or two, host Julie F Bacchini discussed PPCers concerns on all of the layoffs happening in the tech space and at ad platforms, are their clients and stakeholders concerned, do clients and marketers have any plan in place and more… Read more »

Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini discussed how experts are utilizing artificial intelligence in their PPC efforts, the most problematic AI in PPC,  What AI tools experts have either used or want to try and more.

Greetings Readers! During this week’s PPCChat session, host Julie F Bacchini discussed Brand safety in PPC, what is the most pressing brand safety concern today, which paid search platform is best when it comes to handling brand safety and more.