During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on GA4, how comfortable they are working in GA4, the biggest challenges working in GA4, what is missing in GA4 which was available in universal analytics and more.
Posts Categorized: PPCChat
PPCChat | Preparing for the Shift in PPC – Tracking, Targeting & Attribution | 13th June 2023
Julie F Bacchini recently hosted a discussion among PPC professionals, who shared their perspectives on the evolving landscape of Tracking, Targeting, and Attribution within the PPC industry. The participants engaged in conversations about their current areas of focus and outlined their strategies for addressing and equipping themselves for the upcoming months. Below is a screenshot… Read more »
PPCChat | Are Tech Companies Out of Touch with What People Actually Want? | 6th June 2023
Greetings readers! With all the buzz about AI and now AR/VR from Apple yesterday, this week’s PPCChat discussion sought experts’ views on AI being overly popular or overhyped, their thoughts about AR/VR technologies and their importance and more. Hosted by Julie F Bacchini, here is the screencap of the entire session.
PPCChat | All Things About Google Marketing Live | 30th May 2023
Greetings readers! The focus of this week’s PPCChat revolved around Google Marketing Live. Julie F Bacchini, the host, was accompanied by Ginny Marvin, who addressed the concerns and doubts raised by experts regarding the updates and features revealed during GML 2023.
PPCChat | Experts’ response to Google Marketing Live | 23rd May 2023
The PPCChat session for this week revolved around the Google Marketing Live Event that took place on May 23rd, 2023. It was an engaging discussion where experts shared their live perspectives on the latest updates and announcements. In this recap post, we have documented the reactions of PPCers during the session.
