Posts Categorized: PPCChat

PPCChat is a forum where experts share their insights and concerns about leading PPC platforms. This week, PPC professionals shared their holiday wish lists for Google Ads, Microsoft Advertising, Meta, and more. Here’s a recap of this week’s PPCChat session, hosted by Julie F. Bacchini.

During this week’s PPCChat session, host Julie F Bacchini sought experts’ views on BFCM period, what was their overall impression, what is there strategy for the rest of the holiday shopping season 2024 and more.

Here is the screencap of this week’s PPCChat discussion where host Julie F Bacchini sought experts’ views on AI and the PPC industry in 2025, What will 2025 look like for the economy and business? and more

In this week’s PPCChat session, host Julie F Bacchini asked experts how they identify wasted spend in their accounts, what actions PPC professionals are taking to reduce it, what platforms could do to help address wasted spend, and more.

In this week’s PPCChat session, host Julie F Bacchini invited experts to share their views on ethical marketing, discuss tactics that PPC professionals consider unethical, explore whether ad platforms influence ethical versus unethical behavior, and consider if anything can be done to make the world more ethical.