Posts Categorized: PPCChat

As global markets crash and trade wars intensify, marketing is feeling the impact. Host Julie F. Bacchini turned to the experts to find out how this economic turmoil is affecting them. Are they preparing to navigate these global challenges? and more

This week’s PPCChat session was an engaging discussion! Host Julie F. Bacchini gathered experts’ opinions on the biggest bait-and-switch tactics in PPC, which ad platform is the most misleading in its communications, and which updates or changes feel like an April Fools’ joke—plus much more.

Here is the screencap of this week’s PPCChat session, where host Julie F Bacchini discussed first-party data, the biggest challenges for the clients when it comes to first-party data, and what experts’ hopes are for first-party data in PPC in the future.

During this week’s PPCChat session, host Julie F Bacchini asked experts for their insights on advertising on Google and Meta, as well as which alternative platforms they find most interesting and which ones they would discourage advertising on.

Frequent platform updates, major global events, and industry shifts can create significant stress and mental health challenges for digital advertisers. In such times, where do they seek support? Do they take proactive steps to safeguard their mental well-being? Have they discovered new strategies to maintain balance in their work and personal lives? These questions, among… Read more »