Posts Categorized: PPCChat

In this week’s PPCChat session, host Julie F Bacchini asked experts how they identify wasted spend in their accounts, what actions PPC professionals are taking to reduce it, what platforms could do to help address wasted spend, and more.

In this week’s PPCChat session, host Julie F Bacchini invited experts to share their views on ethical marketing, discuss tactics that PPC professionals consider unethical, explore whether ad platforms influence ethical versus unethical behavior, and consider if anything can be done to make the world more ethical.

The PPC industry is vast, and experts often encounter challenging experiences with clients, ad platforms, and personal lessons that turn into lifelong horror stories. Here’s a screencap from this week’s PPCChat session, hosted by Julie F Bacchini.

The PPC industry continues to evolve. New features and updates make it easier for advertisers to manage their tasks. However, do experts feel that something is still lacking in the major PPC platforms? Host Julie F Bacchini explored PPCers’ perspectives during this week’s PPCChat discussion.

During this week’s PPCChat discussion, Julie F Bacchini sought experts views on Q4 2024. As clients are entering into Q4, are they excited or nervous? Are experts trying to do something new? and will Q4 this year be strong, weak or similar to 2023?