Negative Keywords combats wasted ad spend and ensures that relevant traffic is driven to your business. To lift your PPC campaign to drive more conversions it is important to drive traffic that is reliable and that is possible through negative keywords.
Posts Categorized: Negative Keywords
Keyword Traffic Analysis For Google Ads
[ This post has been updated on 7th July 2020 with the latest images as per the new Google Ads Interface. ] Google Ads and Keywords go hand-in-hand. Your targeting is incomplete without selecting the right set of keywords to bid for. So, here is a short post on how you can find your prospect… Read more »
Phrase Match vs Broad Match – Difference Between These Keyword Match Types
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
Google Ads Audit Template
Auditing your Google Ads account helps uncover improvement areas that can help boost up your campaign performance. But, of the many features and settings, which are those key tasks that need to be reviewed again and again? In this post we share a handy Google Ads Audit Template that can help make your auditing flow… Read more »
How To Use Broad Match Modifier In Google Ads?
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here. Broad Match Modifier match type reaches more audience than phrase match type but is more restrictive than broad match type. So, if you want to reach more… Read more »
