Sometimes the ad copy isn’t sufficient enough to connect with your audience. To help advertisers share additional pieces of information in AdWords and Bing Ad, ad extensions provides the options depending on what you want to show. For example, if you wish to direct customers to your store you can use the location extension, similarly if… Read more »
Posts Categorized: Microsoft Ads
How To Find Search Terms in Bing Ads?
A PPC campaign is incomplete without keywords and search terms. Where one initiates the process of showing your paid-ad, the other is the term customers are actually searching for. To make it simpler ‘keywords’ are those terms that an advertiser bids on and search terms are those queries for which your ad gets triggered.
[Transcript] Bing Ads Webinar – Advertise Globally with Bing Ads
This Bing Ads Webinar focuses on the aspects of entering new markets with your Bing Ads campaigns. Experts Kiran Moryani and Charles Chuang (Marketing Lead) break down their discussion into the four quintessential steps one should take when planning to go global. From knowing the audience to making your message locally relevant, from utilizing the growing… Read more »
Importing Negative Keyword From Google Ads To Bing Ads
Unwanted keywords drive unwanted traffic that falls hard on the PPC pockets. To curb the flow of traffic via irrelevant keywords, Negative Keywords act as a savior. But using negative keywords goes with the caution of using it carefully and diligently so that in no way the prospects get blocked. Having defined the relevance of negative… Read more »
[Transcript] Insurance & Banking 2016 Insights – Bing Ads Webinar
Greg Woods and Laura Smith from Bing Ads team share their valuable insights and findings from two of the verticals studied, Insurance and Banking. Learn about how CPC, CTR, mobile growth has evolved in comparison to Google.
