Amidst the pressure of getting started with your campaigns, you might already have a list of some initiator keywords that you would want to bid on. However, with the campaign getting exposed to the search engine results, you soon face the ‘EXACT’ list of search terms for which your ad gets triggered.
Posts Categorized: Microsoft Ads
May 2016 – Top 10 PPC Posts
This month saw some major developments in the PPC space. Not only was the Google Performance Summit the talk of town, but also how Bing sees voice search as the biggest revolution starting now. If the top trending news of the month of May were missed by you, then here is a recap of the… Read more »
Weekly PPC News – New Expanded Text Ads, Mobile-First World & more
With Google Performance Summit having unfolded some major developments, the last week had the PPC domain flooded with opinions and insights on the announcements made and how they are/ are not a must-have for advertisers. Here is a peek into all that the Google Summit covered such as expanded text ads, demographic targeting and more,… Read more »
5 Things Purna Virji’s AMA Session Taught Us
The recent AMA session with Purna Virji, Bing Ads Training Manager, had her attending to questions related with voice search, how Bing Ads were innovating, the pain areas for PPCers and more. From her PPC experience of more than 10 years, Purna shares some valuable insights on the growing PPC space.
[Transcript] Bing Ads – Upgraded URLs Workshop
Hosted by MJ DePalma (SEM Pro Channel manager, Bing Ads), this workshop has Jamie Chung (Program Manager, Bing Ads) explaining how Upgraded URL’s simplifies ad tracking and improves URL management. Further he explains the features that advertisers must be prepared for when Upgraded URL’s gets rolled out. Learn the details in this workshop and get trained
