Clearly Bing Ads has ensured not to miss out on what is being offered on their competitor platform, AdWords. One of such features is AI driven Automated Bidding. It has been their focus area since 2016 with the launch of Enhanced CPC, followed up with Maximize Clicks the last year. Earlier this year they further expanded… Read more »
Posts Categorized: Microsoft Ads
Why Search Terms Report is a Great Resource?
In an insightful article on Search Engine Land, Christi Olson writes about the importance of search terms report in Bing Ads.
How To Automate Importing Google Ads Campaign To Bing Ads?
Advertisers using Bing Ads and Google Ads for their PPC activities, would want to sync their campaigns on both the platforms. With Bing Ads Automated Imports, advertisers can skip the trouble of manually importing each and every update made.
Microsoft Advertising Keyword Rank Tracking
Keyword ranking ascertains how your website ranks for a certain keyword that you wish to be listed for. Keeping a track of where your business stands for a keyword helps accordingly take steps to build it through SEO or paid search activities.
Using Bing Ads Keyword Planner To Find Search Volume Data
In line with AdWords, Bing Ads Keyword Planner gives keyword suggestions, search volume trends, suggested bids and impression shares, etc. to help advertisers productively do keyword planning for their campaigns.
