Negative Keyword is that essential component of your PPC campaign that helps prevent your ad from being shown when a search query contains the keyword you have bidded for but which is irrelevant to your business and landing page content. Bing treats this no differently than AdWords,when it comes to running ads in their platform.In this… Read more »
Posts Categorized: Microsoft Ads
How To Create Bulk Ad Schedule in Bing Ads?
If advertisers want to replicate Ad Schedule across all campaigns through Bing’s web interface, they have to do it manually which is time taking task. On the other hand, doing it manually also increases the risk of making errors. To save time and make the process error-free, advertisers can make bulk edits easily through Bing Ads Editor.
Using Trello For PPC Management
As your PPC account grows you might find it a little difficult to keep a track of things. Companies with in-house PPC may struggle with organizing campaigns, creating seasonal campaigns, building keyword lists etc. More so, defining a proper workflow and task management may affect their marketing strategies. Alternately, the agencies handling multiple PPC accounts… Read more »
Comparing Negative Keywords – Google vs Bing
The role of negative keywords is indispensable. It filters unwanted traffic, unwanted clicks and thus, you save on your ad spend. Irrespective of which paid SERP you are using for running your ads, you would not want to invest unwisely. So whether be it AdWords, Bing, Baidu, etc. adding negative keyword is definitely a must-job.
Unlock More Volume with Broad Match in Bing Ads
Broad Match led campaigns fair well than its counterpart Broad Match Modifier, debates Jon Mette. He shares data that reveals how Broad match brings 85% more conversions than Broad Match Modifier.
