Ever since Google upgraded the Traditional Text Ads to Expanded Text Ads, advertisers have greatly benefited with the additional real estate by offering more information about their product/ service.
Posts Categorized: Product Updates
[New Feature] Optimize Your Campaigns Even Faster With “Must Add” Negative Keywords
Lots of campaigns. Lots of optimizations to do. And lots of pressure to improve results in ever-competitive paid search marketing effort. We plan to take at least one worry off your list. You have already used Karooya’s Negative Keywords Tool to add negative keywords to your campaigns. Today, we take it a notch higher. We… Read more »
[Product Update] Expanded Text Ads Preview Tool Upgraded
A year back, Google announced their new ad format, Expanded Text Ads. Following that announcement, we launched the Expanded Text Ad Preview Tool to help advertisers create ads in the new format, share the ads and review it.
AdWords Message Extension Conversion Tracking Software
Ever since Google officially accepted that more Google searches were taking place on mobile than on computers, there have been an array of product updates introduced to support mobile searches. One of such announcement made was the launch of Click to Message Extension.
[Product Update] Moving from “Converted Clicks” to “Conversions”
“Converted Clicks” and “Conversions” are two major conversion tracking metrics available in Google Ads. These conversion metrics drive almost all of the actions by advertisers. Here’s a simple example to illustrate the difference between these two metrics.
