Google Ads is a beneficial marketing medium if businesses know how to put the myriad features to use. Further, a successful campaign calls for reviewing the account and making necessary changes.
Posts Categorized: Google Ads Tips
7 Ways to Expand Your List of Negative Keywords
[Post Updated on 18 September 2019] The post was updated with screenshots from the new Google Ads Interface. To ensure continuity of a result-driven PPC campaign, marketers need to keep on building their negative keywords. So, if you thought of creating negative keywords list once was enough, the answer is ‘Definitely Not’.
How to Find Performance by States & Cities in Google Ads?
With location targeting marketers can focus their ads towards audience their business wishes to cater. Further, they can track the performance of their ads in the locations targeted by reviewing the Geographic and User Location Reports.
Are curse words negative keywords?
As a PPCer, you would have pre-decided on some negative keywords that you would want to assign to your campaign. Part of such irrelevant terms are the ‘curse words’ or swear words. Marketers do not want to in any way show their ads for such words. But are all search terms with the cuss words really irrelevant?… Read more »
6 Google Ads Campaign Settings That Can Save Your Ad Spend
Campaign settings are a great way to determine how your ad will perform. But these settings are by default set by Google Ads which may not work for your business. A PPCer might knowingly or unknowingly overlook them assuming the settings to be effective as it is. That is definitely not the approach to follow…. Read more »
