Posts Categorized: Google Ads Tips

The organic search result is witnessing less real estate as Google AdWords and other Google products such as Shopping, Google+, location, maps etc.are  pushing down the organic results down the page and down the screen. Brands relying on SEO to drive traffic must be rethinking of a more aggressive strategy than a dormant one.

Do you have a business that runs on specific hours of a day or is closed on weekends? Are you then, running your ads during those unproductive hours or days? If the answer is yes, then you are surely wasting money on clicks that do not result in conversions. Assuming you have incorporated the conversion tracking… Read more »

With consumer behavior witnessing evolution and with Google trying to be present at each of their micro-moments, for advertisers too it is crucial to put the pieces together and determine where their customers are actually coming from. To help marketers, Google introduced Cross-Device Conversion a few years back. Initially they started with cross device conversion for… Read more »

Last year, Google launched Flexible Conversion Counting and replaced the ‘then’conversions (one-per-click) and conversions (many-per-click) columns with Converted Clicks and Conversions columns. By the face of it, both appear to be the same, however there is a big difference in the data each of these metric captures.

Google Ads is a beneficial marketing medium if businesses know how to put the myriad features to use. Further, a successful campaign calls for reviewing the account and making necessary changes.