With consumer behavior witnessing evolution and with Google trying to be present at each of their micro-moments, for advertisers too it is crucial to put the pieces together and determine where their customers are actually coming from. To help marketers, Google introduced Cross-Device Conversion a few years back. Initially they started with cross device conversion for… Read more »
Posts Categorized: Google Ads Tips
Converted Clicks vs. Conversions – What is the Difference?
Last year, Google launched Flexible Conversion Counting and replaced the ‘then’conversions (one-per-click) and conversions (many-per-click) columns with Converted Clicks and Conversions columns. By the face of it, both appear to be the same, however there is a big difference in the data each of these metric captures.
6 Things Business Owners Must Do To Reduce Google Ads Spend
Google Ads is a beneficial marketing medium if businesses know how to put the myriad features to use. Further, a successful campaign calls for reviewing the account and making necessary changes.
7 Ways to Expand Your List of Negative Keywords
[Post Updated on 18 September 2019] The post was updated with screenshots from the new Google Ads Interface. To ensure continuity of a result-driven PPC campaign, marketers need to keep on building their negative keywords. So, if you thought of creating negative keywords list once was enough, the answer is ‘Definitely Not’.
How to Find Performance by States & Cities in Google Ads?
With location targeting marketers can focus their ads towards audience their business wishes to cater. Further, they can track the performance of their ads in the locations targeted by reviewing the Geographic and User Location Reports.
