Small businesses deter from investing in marketing initiative thinking that such a step might dilute their marketing budget. However, stringent steps if taken, makes some marketing options the best source to drive results for your business. One of such proliferating marketing option is pay-per-click advertising. If you haven’t yet thought it to be an option… Read more »
Posts Categorized: Google Ads Tips
Google AdWords Paid Search (PPC) Trends in 2015
A range of changes announced throughout this year has impacted the paid search landscape. On one hand it offers customers with easy access to information that they are searching for and on the other hand, advertisers are given ample opportunities to showcase relevant content. Such actions brings about meeting customer expectations and helping advertisers have… Read more »
Google Ads Negative Keyword Match Types | Complete Guide
Negative Keywords controls when you want to show your ad. But what decides that? The negative keyword match types play a pivotal role in deciding how closely a keyword must match the user’s search intent resulting in either showing your ad or blocking it.
5 Reasons That Make Negative Keywords Crucial
Negative Keywords and your PPC campaign go hand-in-hand. It is close to impossible for your Google Ads account to function effectively without the use of negative keywords. There impact on overall performance is immense as it controls the unwanted clicks and increases the conversion rate.
Importance of Negative Keywords in PPC campaign
Here are two posts that highlight the importance of negative keywords.
