Note: Google will be removing Converted Clicks metrics by September 21, 2016. Conversion metric will become the default metric to measure all valuable actions taken for your business. Know more about this update here and prepare your account to make bidding and budgeting decisions using insights from the Conversion column.
Posts Categorized: Google Ads Tips
Why You Should Use Single Ad Keywords per Ad Group (SKAG)?
[Update as on 28th April, 2020: This post has been updated with some new links] Keywords are the most important component of a PPC campaign. Through proper keyword mapping with your ad and your landing page content you can achieve the desired campaign objectives. You might have often clubbed similar keyword sets under one ad group… Read more »
Google SideBar Ads Removed From Paid Search Listings
While Google made the announcement of removing right side rail ads, David Szetela spoke with Matthew Umbro, Senior Account Manager at Hanapin Marketing and the Founder of PPCChat, on how this change will impact the PPC advertising world and how advertisers will need to rebuild their bidding strategy to stay at the top-of-the-game. You can… Read more »
Weekly PPC News – Right Side Ads Removed From Google SERP
With Google removing the right side ads from desktop search results, the PPC domain has been flooded with opinions and views about how this will effect PPCers. This Week’s PPC News update covers that aspect, as well as remedies to tackle some of the hurdles attached with it. Other than that learn about the new… Read more »
How To Do Bulk IP Exclusion in Bing Ads?
In Bing, campaign exclusions lets you restrict your ads from showing for specified locations, websites (website exclusion), IP addresses (IP exclusion) and keyword exclusion (negative keywords). The reason why you would want to opt for such exclusions is because either it is not your target audience or are unrelated with your business.
