Melissa Mackey, Search supervisor at Gyro and publisher of BeyondThePaid, a PPC-focused blog, recently answered an array of interesting questions on Reddit’s ‘Ask Me Anything’ session. A popular face in the PPC world, Melissa’s session was packed with questions ranging from ‘what made PPC the best option’ to ‘her experience with handling B2B accounts’.
Posts Categorized: Google Ads Tips
Merkle | Digital Marketing Report Q1 2016 – Highlights
The first quarter saw some major changes taken by Google, such as the removal of the right rail ads and introducing 4 ads in the top page results. How these changes impacted the search engine space and the advertisers were speculated throughout. Here is the answer to how the change has actually affected the overall… Read more »
What Makes Converted Clicks a Better Metric Than Conversion?
Note: Google will be removing Converted Clicks metrics by September 21, 2016. Conversion metric will become the default metric to measure all valuable actions taken for your business. Know more about this update here and prepare your account to make bidding and budgeting decisions using insights from the Conversion column.
Why You Should Use Single Ad Keywords per Ad Group (SKAG)?
[Update as on 28th April, 2020: This post has been updated with some new links] Keywords are the most important component of a PPC campaign. Through proper keyword mapping with your ad and your landing page content you can achieve the desired campaign objectives. You might have often clubbed similar keyword sets under one ad group… Read more »
Google SideBar Ads Removed From Paid Search Listings
While Google made the announcement of removing right side rail ads, David Szetela spoke with Matthew Umbro, Senior Account Manager at Hanapin Marketing and the Founder of PPCChat, on how this change will impact the PPC advertising world and how advertisers will need to rebuild their bidding strategy to stay at the top-of-the-game. You can… Read more »
