Holiday season is round the corner. For advertisers using Google Shopping campaigns, this is the peak time when they can reap benefits from their PPC activities. So which areas should you drive your focus on, what were the trends during last year’s holiday season, Tracy Carmen and Amanda Melvin unearths some of the key findings and… Read more »
Posts Categorized: Google Ads Tips
How Wasted Spend Report Helps Save Your AdWords Budget?
Karooya’s Free AdWords Audit Report highlights the problem areas and helps identify potential opportunities for improving your account performance.
Merkle | Digital Marketing Report Q3 2016 – Highlights
Merkle’s Digital Marketing Report for the third quarter sets agenda straight for advertisers, of where the influx of traffic is coming from. Overall mobile still happens to be a winner as a result of the various developments taken place.
How To Audit Your Google Ads Account For Ad Extensions?
Ad Extensions improves your campaign’s CTR which helps leverage your ad’s rank . It gives advertisers the benefit of displaying alternate and useful information that cannot otherwise be captured in the ad copy content. Knowing the multitude positives of this features, missing ad extensions in your campaign is a mistake you would not want to… Read more »
Are Expanded Text Ads Eating SEO Traffic?
It’s been a little less than 3 months since Google AdWords rolled out a new text ad format, called Expanded Text Ads (ETA). The new ad format gives 50% more space for the text ad. There are two headlines of 35 characters each. The two headlines are concatenated to show a single headline. Then, there is… Read more »
