PPC audit is the process of analyzing your account, revisiting the general settings that were previously overlooked and syncing new features or settings to improve account performance. But what areas should you look at? With so many improvement prospects, you might get baffled between shortlisting the focus points and deciding what changes to make.
Posts Categorized: Google Ads Tips
Stealing SEO best practices for Expanded Text Ads
When Google announced the launch of Expanded Text Ads, it opened more real estate opportunity for advertisers. While the earlier character limit, didn’t appear to be a restriction, the expanded text ad extended character limit makes you think of how you can optimally communicate your message.
Weekly PPC News – Influencing with ad copy, Google adds New ‘Deals’ tag & more
Get introduced to the impact of voice search on retailers, how custom labels can be used to improve PLA performance, Purna Virji’s tips on influencing customer’s brain with your ad copy, the new ‘DEAL’ tag introduced for hotel listings. All this and more news captured in this week’s PPC recap.
Adding Bulk Negative Keywords in AdWords Editor
While managing multiple AdWords campaigns, you might want to visit and revisit your settings or have ready access to other AdWords features. To perform ongoing tasks seamlessly, AdWords Editor helps in winning over your routine revisions. Of the many recurring tasks, adding negative keywords is an essential task too. Knowing that you would end up saving… Read more »
[Transcript] 20 Questions with Today’s Top CRO Experts
An interesting talk where experts attended to some of the questions around Conversion Rate Optimization. Moderated by Kieran Flanagan (VP Marketing, HubSpot) the panelists of this Q&A session were Pamela Vaughan (Principal Marketing Manager of Optimization, HubSpot), Larry Kim (Founder & CTO , Wordstream), Oli Gardner (Co-founder, Unbounce), Peep Laja (Founder, ConversionXL) and Rand Fishkin (Founder, Moz).
