Here’s Google’s QoQ timeline chart that shows how the paid click and CPC has evolved over the select eight quarters (Q3, 2014 to Q2, 2016) plotted against the major announcements made during the period.
Posts Categorized: Google Ads Tips
What Does AdWords ‘Conversion’ Metric Cover?
Conversion, the metric that helps measure your campaign performance is an inescapable part of your AdWords account. You set up the tracking code to determine your conversion actions and how your paid ads have contributed in it. So what has changed? Conversion metric still remains an inevitable part, but what has changed is its components… Read more »
Paid Search Advertising Report | AdGooroo
AdGooroo recently released their paid search advertising report for Q2. The study was conducted on Google’s text ad activity across 14 industry categories and measures the 6 major paid search metrics namely CPC, CTR, clicks, impressions, spend and no. of advertisers.
Merkle | Digital Marketing Report Q2 2016 – Highlights
The Q2 digital marketing report shows some interesting findings on how paid search is eating away the share of organic search even though the paid search spend dropped steeply from the last 4 quarters. Other insights include, data on the performance of expanded text ads beta stage, dropping CPCs, increased clicks on Google’s PLA’s, Facebook ad trends… Read more »
How Many Keywords Should Be in Your AdWords Ad Group?
The ideal number of keywords that one can use in an account is a subject of debate. Well, then is there any ideal number as such? For better control over your keywords, better CTRs and improved quality score, resulting in lowering down you CPC, PPC experts across have shared a minimum figure they are comfortable… Read more »
