AdGooroo recently released their paid search advertising report for Q2. The study was conducted on Google’s text ad activity across 14 industry categories and measures the 6 major paid search metrics namely CPC, CTR, clicks, impressions, spend and no. of advertisers.
Posts Categorized: Google Ads Tips
Merkle | Digital Marketing Report Q2 2016 – Highlights
The Q2 digital marketing report shows some interesting findings on how paid search is eating away the share of organic search even though the paid search spend dropped steeply from the last 4 quarters. Other insights include, data on the performance of expanded text ads beta stage, dropping CPCs, increased clicks on Google’s PLA’s, Facebook ad trends… Read more »
How Many Keywords Should Be in Your AdWords Ad Group?
The ideal number of keywords that one can use in an account is a subject of debate. Well, then is there any ideal number as such? For better control over your keywords, better CTRs and improved quality score, resulting in lowering down you CPC, PPC experts across have shared a minimum figure they are comfortable… Read more »
7 Common PPC Audit Tasks That You Must Know
PPC audit is the process of analyzing your account, revisiting the general settings that were previously overlooked and syncing new features or settings to improve account performance. But what areas should you look at? With so many improvement prospects, you might get baffled between shortlisting the focus points and deciding what changes to make.
Stealing SEO best practices for Expanded Text Ads
When Google announced the launch of Expanded Text Ads, it opened more real estate opportunity for advertisers. While the earlier character limit, didn’t appear to be a restriction, the expanded text ad extended character limit makes you think of how you can optimally communicate your message.
