Search Terms is a gateway to understand what your customer is actually searching for. You might have bidded for keywords basis your business offering. But whether those keywords are the terms actually searched for can be identified by analyzing your search terms.
Posts Categorized: Google Ads Tips
The 3 AdWords Segments You Must Try
The AdWords Segment feature though may go unnoticed but it offers an array of options basis which you can dig deeper into your campaign performance.
Expanded Text Ads – One Difference Between Bing Ads and AdWords
Bing recently announced the pilot access for expanded text ads, much to support the recent developments made by Google with the launch of the expanded text ads format.
Google’s Click and CPC Growth Timeline Chart
Here’s Google’s QoQ timeline chart that shows how the paid click and CPC has evolved over the select eight quarters (Q3, 2014 to Q2, 2016) plotted against the major announcements made during the period.
What Does AdWords ‘Conversion’ Metric Cover?
Conversion, the metric that helps measure your campaign performance is an inescapable part of your AdWords account. You set up the tracking code to determine your conversion actions and how your paid ads have contributed in it. So what has changed? Conversion metric still remains an inevitable part, but what has changed is its components… Read more »
