In the SMX East 2016 session, Ginny Marvin (Paid Search, SearchEngineLand), Greg Sterling (Paid Search, SearchEngineLand), Babak Pahlavan (Managing Director of Measurement and Analytics, Google) and Jerry Dischler (VP, Search Ads at Google) discussed about the recent developments and product enhancements introduced by Google AdWords.
Posts Categorized: Google Ads Tips
How paid search will perform this holiday season?
AdGooroo recently shared a report that highlighted the data of paid search advertising performance in retail category from Q4 2015 and how it may impact the upcoming holiday season this year.
Analyze Search Terms To Optimize AdWords Performance
Search Terms is a gateway to understand what your customer is actually searching for. You might have bidded for keywords basis your business offering. But whether those keywords are the terms actually searched for can be identified by analyzing your search terms.
The 3 AdWords Segments You Must Try
The AdWords Segment feature though may go unnoticed but it offers an array of options basis which you can dig deeper into your campaign performance.
Expanded Text Ads – One Difference Between Bing Ads and AdWords
Bing recently announced the pilot access for expanded text ads, much to support the recent developments made by Google with the launch of the expanded text ads format.
