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Posts Categorized: Google Ads Tips
Quarterly Roundup | Top PPC News | Q1 2024
Greetings, Readers! If you are eager to stay up-to-date with the most recent PPC developments, this is the right spot! Below is the summary of the announcements, notable feature enhancements and PPC advertising data insight that have piqued the interest of industry experts.
Behind the Curtain: Insights into the Factors Affecting Google Ads Quality Score
Quality Score is a crucial concept in Google Ads, but it can sometimes feel shrouded in mystery. This post aims to shed light on what Quality Score is, how it impacts your campaigns, and most importantly, what you can do to improve it. We’ll draw on established principles and publicly available information to empower you… Read more »
Key Update: Google’s Trademark Bidding Judgement in India
The Supreme Court of India has recently dismissed an appeal filed by MakemyTrip Limited (MMT) against Google LLC. MMT had challenged Google’s practice of allowing competitors, like Booking.com, to use MMT’s trademarks (“Makemytrip” and “MMT”) as keywords in Google Ads.
Reduce Wasted Spend: Your Negative Keywords FAQ Handbook
Negative keywords play a crucial role in optimizing Google Ads campaigns, ensuring budget efficiency and targeted reach. However, navigating their intricacies can be challenging. This comprehensive guide tackles questions around negative keywords, with clear and concise answers for better understanding.
