[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here. Broad Match Modifier match type reaches more audience than phrase match type but is more restrictive than broad match type. So, if you want to reach more… Read more »
Posts Categorized: Google Ads Tips
AdWords Landing Page Experience Best Practices
A positive landing page experience propels a visitor’s decision making into positive actions. So, to make sure that your PPC ads are performing for conversions, optimizing your landing page experience become a must-do task.
How To Find Duplicate Keywords In Adwords?
Duplicate Keywords is an unnecessary competition that you would prefer to avoid, as it builds competition not with competitors ads but your own ads. Though advertisers might find its presence harmless, it does have significant affect on your campaign’s performance.
How To Increase Keyword Impressions In Google Ads?
An ideal practice to drive relevant conversions from your ad is to identify the right keywords. And improving impression share for the relevant keyword optimizes your CTR and conversion performance. So, how do you work out maximizing your keyword impressions?
Using Tracking Template In Google Ads
The tracking template in Google Ads helps you track the source of the ad clicks. The template allows you to specify the URL parameters that give you information about the device, network. keyword etc. that drove the click.
