The recent Bing Ads Quarterly API Call was held in the month of January. The team made a series of improvements and updates that have or will soon be launched in the Bing’s API interface. Some of the announcements made were around Ad Extension Scheduling, In market and custom audiences, price extension, multi-account management and more.
Posts Categorized: Google Ads Tips
Importance Of PPC Competitor Analysis For Your Google Ads Account
PPC Audit is a key task for advertisers. To withstand the competitive winds, advertisers must not only optimize Google Ads account (auditing campaign settings, ad copy, keywords, targeting, etc.) but also audit the competitive landscape.
What message to add in AdWords message extension?
The new message extension has opened the prospect to reach out to audience that prefer the mode of messaging over calling or who are just scrutinizing a marketer and the business offering before taking the final plunge.
Mobile Marketing & Measuring its Success
Building on the micro-moments is what Google’s focus point was during their keynote session last year. The prospect of mobile marketing was speculated to be humongous along with a recurring deterrent – How to measure mobile success?
Merkle | Digital Marketing Report Q4 2016 – Highlights
Merkle released the Q4 2016 Digital Marketing Report, covering some of the major findings in Paid Search, Organic, Social Media. We have picked some of the key highlights of the report in this post.
