Merkle released its Digital Marketing Report for Quarter 1, last week. We elaborate some of the key findings from the report in this post.
Posts Categorized: Google Ads Tips
How To Set AdWords Bid Adjustments- Location, Device & Custom Ad Scheduling
With Bid Adjustments advertisers can optimize their campaigns for audiences in preferred or performing locations, device or time. By Adjusting the bids to show ads where the audience is (Location), on the device they mostly use (Mobile or Desktop) at a specific time of the day (Ad Scheduling), advertisers can drive more relevant clicks to… Read more »
Expanded Text Ads Truncation and How It Affects Your Ad Message?
With the launch of Expanded Text Ads, Google Ads and Bing Ads gave more room to the ad messaging. However with the additional space, there is a possibility of your ad messaging being truncated for certain device types. This is done to improve the user’s search experience. Whether you ad will be truncated or not… Read more »
Top Google AdWords Search Parameters You Should Track
Advertisers vie to get the clicks that translate into valuable conversions. To optimize your ads for conversions, tracking the source of clicks or conversion is of great help. Google lets you set up tracking parameters in your URL to determine the source with what they call ValueTrack Parameters.
Old vs New AdWords Exact Match Keywords – What Will Change?
2 years after the opt-in option for close variants in Exact Match and Phrase Match keywords was updated, a recent announcement intends to open Exact Match keywords to more search queries. This new change includes rewording and reordering of your exact match keywords, making exact match less restrictive.
