In 2014, Google removed the option to opt-in/ out of close variants for exact and phrase match keywords. A recent announcement allowed Exact match keywords to trigger ads for relevant reordering and rewording of your keyword. These changes made exact and phrase match types less restrictive than earlier. However, it also in a way opened the window… Read more »
Posts Categorized: Google Ads Tips
Preview Expanded Text Ads With AdWords Mock up Tool
Creating multiple ad copies helps understand which ad messaging connects with your audience. While creating your ads, you might not want to use the AdWords platform directly, but create ad messaging options that can be later reviewed and edited. Our AdWords Mock Up Tool or Expanded Text Ad Preview Tool helps advertisers create ad copies… Read more »
Phrase Match vs Broad Match Modifier (BMM) – Google Ads
[Update as on 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
Key Highlights From Merkle Q1 2017 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 1, last week. We elaborate some of the key findings from the report in this post.
How To Set AdWords Bid Adjustments- Location, Device & Custom Ad Scheduling
With Bid Adjustments advertisers can optimize their campaigns for audiences in preferred or performing locations, device or time. By Adjusting the bids to show ads where the audience is (Location), on the device they mostly use (Mobile or Desktop) at a specific time of the day (Ad Scheduling), advertisers can drive more relevant clicks to… Read more »
