Broad match negative keywords behave much like the bidded broad match keywords. However, the intent here changes. Broad match negative keywords aim towards restricting as many search queries as possible.
Posts Categorized: Google Ads Tips
List of All ValueTrack Parameters in Google Ads
Using a tracking template in your URL lets advertisers track down key parameters defined under ValueTrack Parameters or any other Custom Parameter that advertisers would wish to customize as per their requirements.
Keyword Cannibalization Report – Identify Keywords Competing With Each Other
Keyword Cannibalization happens when a search query is matched to more than one keyword(s). It results in the matching keywords competing with each other. Depending on the Quality Score and bid of the keyword, Google then ascertains which ad to show. Such a scenario leads to uncertainty in determining whom to consider as the one… Read more »
Common Negative Keyword Mistakes To Avoid Making
Making mistakes is human, but not correcting is definitely ignorance. For a PPC advertiser, the importance of negative keyword is unmatched. Its usage and application is critical for optimal performance.
Bidding on Branded Keywords in PPC
Many have argued on the importance of brand-led campaigns and more so on bidding on the brand’s keywords. While it appears to be a wasted spend, its importance is unmatched. Hence, the reason for many brands opting for brand bidded campaign, in order to leave no stone unturned to reach out to their user base.
