Keyword Cannibalization happens when a search query is matched to more than one keyword(s). It results in the matching keywords competing with each other. Depending on the Quality Score and bid of the keyword, Google then ascertains which ad to show. Such a scenario leads to uncertainty in determining whom to consider as the one… Read more »
Posts Categorized: Google Ads Tips
Common Negative Keyword Mistakes To Avoid Making
Making mistakes is human, but not correcting is definitely ignorance. For a PPC advertiser, the importance of negative keyword is unmatched. Its usage and application is critical for optimal performance.
Bidding on Branded Keywords in PPC
Many have argued on the importance of brand-led campaigns and more so on bidding on the brand’s keywords. While it appears to be a wasted spend, its importance is unmatched. Hence, the reason for many brands opting for brand bidded campaign, in order to leave no stone unturned to reach out to their user base.
Key Highlights From Merkle Q4, 2017 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 4, 2017 last week. We elaborate some of the key findings from the report in this post.
PPCChat | PPC Automation – When To Use It & How To Control It? | Jan 16, 2018
This week’s PPCChat session was hosted by Robert Brady where he put across a range of questions around PPC Automation, tools for automation, when it can be used, the potential automation task in 2018 and more.
