With 20% of conversions falling as a result of slow loading landing pages, Google has sought a solution to offer customers with a positive landing page experience. Introduced first for Google search results in the year 2016, AMP (Accelerated Mobile Page) was recently announced to soon be available for search text ads.
Posts Categorized: Google Ads Tips
[Transcript] SEM Insider Insights – Mobile Strategy For SEM Pros with Aaron Levy
In the second series of SEM Insider Insight presented by Bing Ads, Frances Donegan-Ryan hosted the session with Aaron Levy where they discussed about paid search strategy that SEM professional can put to practice for mobile-first world. To listen to the podcast click here.
Phrase Match vs Broad Match – Difference Between These Keyword Match Types
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
[Transcript] SEM Insider Insight – The Importance of Ad Testing With Brad Geddes
Last month, Brad Geddes, Co-founder, AdAlysis led a discussion with host Frances Donegan-Ryan during the podcast series presented by Bing Ads. The topic of discussion was understanding the importance of ad testing. To listen to the podcast click here.
A/B Testing Landing Page For Your PPC Activities
Selecting the right Landing Page ensures that your PPC campaign gets the closure you are aiming for. A campaign’s performance is determined on analyzing the key metrics. Digging deep into what and what is not driving results can help optimize the performance. Landing Page is one such important contributor in determining how your campaign excels. But… Read more »
