AdWords and Bing Ads have both become preferred paid search platform for advertisers. They give each other head-on competition when it comes to new features and updates. The changes introduced by AdWords are sooner seen been adopted by Bing Ads as well. But it would be wrong to say that Bing Ads is a follower,… Read more »
Posts Categorized: Google Ads Tips
How To Evaluate Google AdWords Performance?
Knowing how your PPC campaign is performing helps shape it up for a consistent performance. There are many ways to get started with it. In this post we discuss the key performance triggers and how to pull out the information.
When Should You Use Google Ads Automated Bidding?
[Update as on 11th June, 2020: This post has been updated with images according to the new Google Ads Interface] In the highly competitive PPC space, it is your bid that helps your ad from showing at an appropriate place and time. Though not the sole component of generating traffic, it is the first… Read more »
How Are Google Ads Negative Keywords Different From Keywords?
The nature in which the Negative Keywords functions varies from the bidded keywords. They have separate objectives and hence need to be handled efficiently as they are the key triggers for a sustainable ppc performance.
Key Highlights From Merkle Q1, 2018 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 1, 2018 last month. We elaborate some of the key findings from the report in this post.
