Long tail keywords are highly specific keywords which have low monthly search volume, relatively lower competition and higher chances of converting.
Posts Categorized: Google Ads Tips
Identify Drop in Performance With AdWords Top Movers Report
Keeping regular tab on your AdWords performance is a must-task for PPC advertisers. AdWords offers predefined reports that helps gain insight into your campaign/ ad group performance. One of such report is the Top Movers Report.
Who Should Use Target CPA Automated Bidding For AdWords Campaign?
With Target CPA bidding strategy advertisers can shift focus on driving more conversions. Basis historical conversion data and the Target CPA specified by the advertiser, AdWords determines through its algorithm which click has more chances of converting.
Key Highlights From Merkle Q3, 2017 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 3, this week. We elaborate some of the key findings from the report in this post.
8 Negative Keywords Best Practices
Negative Keywords combats wasted ad spend and ensures that relevant traffic is driven to your business. To lift your PPC campaign to drive more conversions it is important to drive traffic that is reliable and that is possible through negative keywords.
