Taking the decision to try out an alternate bidding strategy might be a difficult step to take, especially when the certainty of consistency in performance is not known. In such a case, it is a better option to first test how the change will impact the overall performance. AdWords Drafts & Experiments helps advertisers test… Read more »
Posts Categorized: Google Ads Tips
How To Improve Impressions in AdWords?
For businesses to increase the chances of generating more clicks from their ads, they need to improve the number of times the ad appears for a search query result. Impressions is directly proportional to the clicks received, so ensuring that you make your ad show successfully for all relevant user queries directly impacts the clicks.
Long Tail Keywords in AdWords
Long tail keywords are highly specific keywords which have low monthly search volume, relatively lower competition and higher chances of converting.
Identify Drop in Performance With AdWords Top Movers Report
Keeping regular tab on your AdWords performance is a must-task for PPC advertisers. AdWords offers predefined reports that helps gain insight into your campaign/ ad group performance. One of such report is the Top Movers Report.
Who Should Use Target CPA Automated Bidding For AdWords Campaign?
With Target CPA bidding strategy advertisers can shift focus on driving more conversions. Basis historical conversion data and the Target CPA specified by the advertiser, AdWords determines through its algorithm which click has more chances of converting.
