Year 2017 has paved way to a new set of expectations for PPCers in 2018. A recent article on SearchEngine Journal shared the predictions by 25 experts on what PPC trends will prevail in the coming year. In this post, we will list down the top discussed features by these PPC experts and what to… Read more »
Posts Categorized: Google Ads Tips
Roundup Of PPC Holiday Strategies
Holiday season requires pre-planning. How a PPC campaign operates during normal days might not be the same during festive time. As customer purchase is on a rise, PPCers must build the campaigns to meet customer expectation and make full use of the peak time.
[New Feature] Optimize Your Campaigns Even Faster With “Must Add” Negative Keywords
Lots of campaigns. Lots of optimizations to do. And lots of pressure to improve results in ever-competitive paid search marketing effort. We plan to take at least one worry off your list. You have already used Karooya’s Negative Keywords Tool to add negative keywords to your campaigns. Today, we take it a notch higher. We… Read more »
Creating Target CPA Experiment in AdWords
Taking the decision to try out an alternate bidding strategy might be a difficult step to take, especially when the certainty of consistency in performance is not known. In such a case, it is a better option to first test how the change will impact the overall performance. AdWords Drafts & Experiments helps advertisers test… Read more »
How To Improve Impressions in AdWords?
For businesses to increase the chances of generating more clicks from their ads, they need to improve the number of times the ad appears for a search query result. Impressions is directly proportional to the clicks received, so ensuring that you make your ad show successfully for all relevant user queries directly impacts the clicks.
