Google Ads announced that exact match type will now also apply for terms with similar intent. The PPC space has since been flooded with opinions about this change. Here is how PPCers responded when this update was announced.
Posts Categorized: Google Ads Tips
Exact Match Close Variants Sees Yet Another Change
After including rewording and reordering to the exact match keywords last year, Google Ads announced changes to close variants of exact match keywords last week that allows similar terms matching.
ITP 2.0 – Dealing With This Change In Your Bing Ads and Google Ads Account
Apple is all set to release the new version of Safari this month, which will also see them going live with ITP 2.0. An upgradation from ITP 1.0, now the 24-hour window cookie access will be removed, making it more difficult to track back cross-site conversions.
PPCChat | Living In The New Google Ads UI | 28 Aug, 2018
This week’s PPCChat session, hosted by Julie F Bacchini, discussed about the new Google Ads UI, what PPCers like or dislike about it, coolest feature introduced there, how they are dealing with roadblocks, suggestions they would like to give Google Ads team and more.
How to Use Google Ads Keyword Planner?
Google Ads Keyword Planner helps advertisers identify the right set of keywords that can help refine their targeting and reach out to a relevant target audience
