Many have argued on the importance of brand-led campaigns and more so on bidding on the brand’s keywords. While it appears to be a wasted spend, its importance is unmatched. Hence, the reason for many brands opting for brand bidded campaign, in order to leave no stone unturned to reach out to their user base.
Posts Categorized: Google Ads Tips
Key Highlights From Merkle Q4, 2017 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 4, 2017 last week. We elaborate some of the key findings from the report in this post.
PPCChat | PPC Automation – When To Use It & How To Control It? | Jan 16, 2018
This week’s PPCChat session was hosted by Robert Brady where he put across a range of questions around PPC Automation, tools for automation, when it can be used, the potential automation task in 2018 and more.
Using Shared Library In The New AdWords UI
In continuation to our post on using search terms report in the new AdWords interface, we discuss about the Shared Library, where to find it and what each shared item helps you with.
[UPDATE] Specify Language In Our AdWords Script For Duplicate Keywords
Two years back, we developed an AdWords Script that helped advertisers identify duplicate keywords as well as close variants. Today we have updated the script to let advertisers specify their preferred language and generate the list of duplicate keywords in that language.
