The nature in which the Negative Keywords functions varies from the bidded keywords. They have separate objectives and hence need to be handled efficiently as they are the key triggers for a sustainable ppc performance.
Posts Categorized: Google Ads Tips
Key Highlights From Merkle Q1, 2018 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 1, 2018 last month. We elaborate some of the key findings from the report in this post.
How to Assign Negative Keyword List in the New AdWords UI?
Negative Keyword List is an easy way to assign negative keywords to your campaign. In this post we take you through the steps to apply the list in the new AdWords interface.
Using Ad Schedule Bid Adjustment in AdWords New UI
Ad Schedule option lets advertisers schedule their ads as per how it is performing or as per when their business is operational. This feature saves the ads from running incessantly without contributing in driving results. Deciding when your ad is served is as important as what message is being served.
How To Automate Importing Google Ads Campaign To Bing Ads?
Advertisers using Bing Ads and Google Ads for their PPC activities, would want to sync their campaigns on both the platforms. With Bing Ads Automated Imports, advertisers can skip the trouble of manually importing each and every update made.
