We say, why not! Using broad match negative keywords is no restriction but yes, it does come with a rulebook to follow.
Posts Categorized: Google Ads Tips
Google Ads Optimization Checklist
Optimizing your Google Ads campaign requires following some key tasks before and after setting your campaign. We have created some handy checklists to help you manage both.
How to Remove Duplicate Keywords in Google Ads?
Though duplicate keywords might appear harmless, they can impact how you determine and attribute your campaign’s performance. We dig into how to tackle this problem.
How To Add Bulk IP Exclusion in Google Ads Editor ver 1.1?
Google released the v1.1 of Google Ads Editor in July this year. One of the features introduced with this release was including IP exclusions
How To Use Google Ads Auction Insights To Track Competitors?
We have updated this post. For the most up-to-date insights on interpreting Auction Insights in 2026 — including AI-driven campaigns, Performance Max visibility, and the impact of Google’s double-serving update — explore our latest guide: Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors (20th February 2026) Analyzing who your ad is… Read more »
