Though duplicate keywords might appear harmless, they can impact how you determine and attribute your campaign’s performance. We dig into how to tackle this problem.
Posts Categorized: Google Ads Tips
How To Add Bulk IP Exclusion in Google Ads Editor ver 1.1?
Google released the v1.1 of Google Ads Editor in July this year. One of the features introduced with this release was including IP exclusions
How To Use Google Ads Auction Insights To Track Competitors?
We have updated this post. For the most up-to-date insights on interpreting Auction Insights in 2026 — including AI-driven campaigns, Performance Max visibility, and the impact of Google’s double-serving update — explore our latest guide: Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors (20th February 2026) Analyzing who your ad is… Read more »
Merkle | Q2 2019 Digital Marketing Report | Key Highlights
Merkle released its Digital Marketing Report for Quarter 2, 2019 this week. We elaborate some of the key findings from the report in this post.
Adding Campaign Name To ValueTrack Parameter
With Google Ads ValueTrack parameter, advertisers can easily ascertain the source of the clicks and hence, attribute the success of paid search activities accordingly.
