Google Ads had announced on 26th February, 2019 that it will sunset average position in September 2019. This announcement triggered a lot of mixed responses in the PPC industry. Even though Google gave the first sign of the average position removal when the last year November they introduced four new ad position metrics.
Posts Categorized: Google Ads Tips
Amazon Ads Campaign Limits You Must Know
Your PPC account has pre-defined limits of using some of the key features, a thing often missed out by advertisers. Though the limits are considerably large and haven’t been the cause of concern, knowing about it can help plan your campaigns more effectively.
Key Highlights From Merkle Q4, 2018 Digital Marketing Report
Merkle released its Digital Marketing Report for Quarter 4, 2018 last week. We elaborate some of the key findings from the report in this post. You can download the report from here
How To Use Geo Ad Customizer in Ad Copy
Geo Ad Customizers lets you create ad variations for each location (specified by you in your data feed) without spending much time and effort. And the result is not less than promising.
Performance Comparison – 2 Headline ETAs (Expanded Text Ads) vs 3 Headline ETAs
Last year, Google Ads updated the Expanded Text Ads to include an additional third headline and a second description. With this change, advertisers got more room to display information. But has it also improved the performance of the ads?
