Your ad communicates about your business to customers who don’t yet know you. Making optimal use of the messaging and targeting thus plays a significant role in delivering the results desired. Here we discuss what makes an ad copy a successful one.
Posts Categorized: Google Ads Tips
How To Use The New Google Keyword Planner Effectively
With Google confirming the Keyword Planner changes, the last week, all speculations about the same were given a closure.
Why Your Negative Keywords Are Not Working?
Wondering, why even after a certain term as negative keyword your ads are still showing? We discuss the reasons why this might be happening.
Merkle | Digital Marketing Report for Q1 2019 – Highlights
Merkel recently released their Digital Marketing report for Q1 2019. Google Shopping gained popularity when compared with text ads, impact of Apple’s recent release of ITP 2.1 on audience targeting strategies, Amazon advertising continues to grow where as Facebook faces downside in this regard.
Removal of Google’s Average Position – What The PPC experts Have To Say
Google Ads had announced on 26th February, 2019 that it will sunset average position in September 2019. This announcement triggered a lot of mixed responses in the PPC industry. Even though Google gave the first sign of the average position removal when the last year November they introduced four new ad position metrics.
