Optimizing your Google Ads campaign requires following some key tasks before and after setting your campaign. We have created some handy checklists to help you manage both.
Posts Categorized: Google Ads Tips
How to Remove Duplicate Keywords in Google Ads?
Though duplicate keywords might appear harmless, they can impact how you determine and attribute your campaign’s performance. We dig into how to tackle this problem.
How To Add Bulk IP Exclusion in Google Ads Editor ver 1.1?
Google released the v1.1 of Google Ads Editor in July this year. One of the features introduced with this release was including IP exclusions
How To Use Google Ads Auction Insights To Track Competitors?
Analyzing who your ad is competing against and how your ads are performing, is another way of optimizing your account for performance. Google Ads offers this insight in the form of auction insights. [Update 11th Nov, 2020 : This post was updated with more interesting details. Hope you find it worth a read]
Merkle | Q2 2019 Digital Marketing Report | Key Highlights
Merkle released its Digital Marketing Report for Quarter 2, 2019 this week. We elaborate some of the key findings from the report in this post.
