Analyzing who your ad is competing against and how your ads are performing, is another way of optimizing your account for performance. Google Ads offers this insight in the form of auction insights. [Update 11th Nov, 2020 : This post was updated with more interesting details. Hope you find it worth a read]
Posts Categorized: Google Ads Tips
Merkle | Q2 2019 Digital Marketing Report | Key Highlights
Merkle released its Digital Marketing Report for Quarter 2, 2019 this week. We elaborate some of the key findings from the report in this post.
Adding Campaign Name To ValueTrack Parameter
With Google Ads ValueTrack parameter, advertisers can easily ascertain the source of the clicks and hence, attribute the success of paid search activities accordingly.
Ad Copy Testing Best Practices
With ad copy testing you can determine and understand the type of ad messaging that converts better. This should be an ongoing task for PPCers as it helps give the audience and the businesses what they like.
Using Google Audience Targeting in Display Campaign
Display campaign helps you to show your ads on the display network. Of the myriad targeting options available, with audience targeting (for display campaign) advertisers can connect to customers with similar interests, intent and habits.
