Posts Categorized: Google Ads Tips

Merkle released its Digital Marketing Report for Quarter 1, 2020 this week. We have elaborated on some of the key findings from the report in this post.

Automated Bidding takes historical data into consideration and modifies your bids to meet the goal. However, what happens when the underlying metrics sees a shift, much like what is happening now. With this health crisis, user behavior is changing and so is the PPC space.

Running a solo ad might not quite help you gather enough data to analyze your campaign performance. Multiple ad copies help in understanding how you can improve campaign performance.

Adding relevant negative keywords will limit your ad from being displayed for queries that are deemed irrelevant or can impact the brand image.

Strategic decisions need to be taken by businesses unsure about how the situation might change, for worse or for better. It calls for reviewing where the businesses are spending and where costs could be curtailed to avoid any wastage.