Posts Categorized: Google Ads Tips

We were also not a step behind in updating our existing tools and introducing some exciting new features. All done to help advertisers better manage their paid search marketing activities. Here are some of the major updates made by us this year.

Though Google and Microsoft Ads are identified as major PPC platforms, the social media advertising platforms are not far behind. And with the changes that they have been making, they have established themselves as the next hotspot for advertising.

Negative keywords list is a simpler way to list down common negative keywords that can be shared between more than one campaign.

Google measures the quality of your campaign through the quality score. If you want to cut down your cost per click (CPC) and boost the performance of your campaign, you need to improve your Quality Score.

Location targeting is another effective way to get a step closer to reaching your audience. You would potentially want to connect with audience at location where your business is functional or where your product/service is destined for. Thus, it makes it all the more important to target the right locations.