Google Ads is reorganizing similar bidding strategies to simplify it for usage. And it is starting that with Target CPA & Target ROAS smart bidding strategy for Search campaigns .
Posts Categorized: Google Ads Tips
N-gram in Karooya’s Negative Keyword Tool
N-gram is a familiar term for the one’s tackling large scale data. In this post, we address how n-grams plays an important role in your PPC search terms data too.
Google Ads Announces Changes To Phrase Match
Google makes another significant update to the matching behaviour of the match type. And this time it is Phrase Match!
How Many Keywords Should You Use For Your PPC Campaign?
Keywords, one of the key components for running your PPC campaign, can clutter your account if not managed properly. How many keywords one must use, cannot be defined in a number. We discuss more about it here.
Why Might An Advertiser Bid On Branded Keywords?
Keywords often help us to get the desired position on search results, however, there are certain keywords that advertisers at times overlook, those are branded keywords.
