Posts Categorized: Google Ads Tips

Google Smart Campaigns, does the hard work so that the advertisers can focus on other things. However, some features are missing, that offer substantial insight otherwise. How much of that carries relevance, takes a backseat, as eventually, the success of the campaign depends on how it helped in achieving your goals

Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q2, 2021. This report gives insights across paid search, Shopping, YouTube, and Discovery. Last year due to a pandemic, CPC, clicks, and spend growth suffered but in Q2 2021, advertisers saw a slow and steady rise in CPC and spend growth. In… Read more »

A well-designed landing page can turn visitors into reliable customers. While using the PPC channel to bring your eventual customers to the business site, it becomes more important to check the quality score of your landing page and take measures to improve it.

To gather keyword ideas, a keyword research tool is very important. There are many keyword research tools available in the market but Google ads keyword planner stands out among all those tools.

We have updated this post. For the most up-to-date insights on interpreting Auction Insights in 2026 — including AI-driven campaigns, Performance Max visibility, and the impact of Google’s double-serving update — explore our latest guide: Google Ads Auction Insights: 2026 Guide to Tracking and Outmaneuvering Your Competitors (20th February 2026) There is no better way… Read more »