Negative keywords helps filter who views your ads. It gives you the control over your ad spend and helps drive relevant traffic to your business. But many a times a conflicting negative keyword can reverse the role of blocking relevant traffic too.
Posts Categorized: Google Ads Tips
Automated Bidding Insights From PPC Town Hall Podcast
Frederick Valleys has been hosting some interesting PPC Town Hall sessions that are discussing about the impact of COVID-19 on PPC, what areas to look into, what measures to adopt and more. We looked into the first four of these session, and the thoughts shared around Automated Bidding .
Merkle | Q1 2020 Digital Marketing Report | Key Highlights
Merkle released its Digital Marketing Report for Quarter 1, 2020 this week. We have elaborated on some of the key findings from the report in this post.
Impact Of Health Crisis On Automated Bidding
Automated Bidding takes historical data into consideration and modifies your bids to meet the goal. However, what happens when the underlying metrics sees a shift, much like what is happening now. With this health crisis, user behavior is changing and so is the PPC space.
How Many Ads Should be Implemented Per Ad Group?
Running a solo ad might not quite help you gather enough data to analyze your campaign performance. Multiple ad copies help in understanding how you can improve campaign performance.
