Bidding exploration in Google Ads is the period when Smart Bidding experiments with different bids to gather performance data and learn how to best meet your goals. It usually happens after major changes to your campaigns and can last anywhere from a few days to a few weeks.
Posts Categorized: Google Ads Tips
Digital Ads Benchmark Report by Tinuiti | Q2 2025 | Key Highlights
Boost your digital advertising game with Tinuiti’s Q2 report—a detailed look at how major platforms like Google, Meta, and Amazon performed. Using anonymized campaign data, it offers valuable insights to help you stay ahead of the curve and make smarter, data-driven decisions.
PPCChat | AI Max, AI Overview Ads, AI Anything Else? | 5 Aug, 2025
This week’s discussion centered around the emergence of ads in AI Overviews and the rollout of AI Max campaigns. While a few have seen AI Overview ads—mostly in Copilot—most haven’t, and there’s widespread confusion about how they work, how to track them, and their real value. Advertisers are cautiously testing AI Max, but early feedback… Read more »
Who Really Controls the Web? CMA’s Findings on Google & Meta’s Market Power
On July 11, 2025, the UK Competition and Markets Authority (CMA) published a set of documents evaluating competition in core markets like search engines and housebuilding. These include the Proposed Decision, and supporting annexes on Market Outcomes and Profitability Analysis.
AI Max for Search: What It Is, How It Works, and When to Use It?
Google Ads is taking another big step in AI-powered Search campaigns with AI Max—a feature suite designed to expand keyword reach, improve automation, and maintain transparency. But is it right for you?
