Advertisers need to build a robust keyword strategy that can help reach audiences that are difficult to reach organically. In Amazon Ads, a similar practice needs to be followed. What differs, is the manner in which the keyword list is compiled. We discuss the ways to do that in this post.
Posts Categorized: Google Ads Tips
Chronology of Google Ad Match Type Changes
The first update to the keyword match type occurred in 2014. Since then, Google has been making regular improvements to match types in order to reap long-term benefits.
How Many Responsive Search Ads Per Ad Group?
Since February 2021, Responsive Search Ads have become the default ad type for search campaigns in Google Ads. With this ad type, advertisers can reach potential customers with multiple headlines and descriptions.
How Google Close Variants Are Impacting Overall Performance?
Close variants have ramped up over the past few years, as a result of significant changes made in match-type behavior. With the spend on Google Ads search ads increasing, it is likely to be shared amongst the close variants. If not checked in and handled with the right strategy it could result in an increase… Read more »
How & When to Use Data Exclusion in Google Ads
Early this year, Google launched Data Exclusion, to help advertisers filter inaccurate data (broken conversion tag or other factors). Excluding such data will prevent any unwanted changes from affecting Smart Bidding.
