Wondering why your PPC account is using all the budget but not giving valuable results? Lets dig into the common factors that could be causing all that hurt.
Posts Categorized: Google Ads Tips
7 Google Ads Scripts You Must Have In Your PPC Account
Google Ads Scripts helps automate or simplify some of the key and repetitive PPC tasks. We have been creating useful scripts now and then to help advertisers manage their PPC account optimally.
How to Increase Search Impression Share?
Before running a paid search campaign, we do our homework with regards to the targeted audiences, bidding, keywords and follow the best practices. But when you do not see the desired results, it’s a wake-up-call to pause and analyze your campaign. One of the performance metric to look into is the search impression share.
Change to Search Terms Report in Google Ads and Reaction to this Change
Advertisers have started being notified, that search terms report will be limited to terms that have significant searches and data. Ever since this update was noticed, PPCers have starting voicing their discomfort. From claims of it to be because of smart bidding to lack of transparency, here is what PPC experts around the globe are… Read more »
Google Ads Benchmark Report by Tinuiti | Key Highlights
Tinuiti, a US based digital marketing agency, shared the Google Ads Benchmark Report for Q2, 2020. Conducted on anonymized performance data from Google programs, here are some of the key findings from the study.
