The one way to improve the ad position on the SERP is to improve your quality score and one of the main contributors of quality score is Ad Relevance.
Posts Categorized: Google Ads Tips
Google Ads ‘Search Terms Report’ Change & Its Impact – A Case Study
It’s been a month since Google announced limiting the search terms report with terms having significant data, leaving everyone shocked. We looked into two of our accounts to analyze what impact this change has had.
9 Ways in Which your PPC Account Could Be Losing Money
Wondering why your PPC account is using all the budget but not giving valuable results? Lets dig into the common factors that could be causing all that hurt.
7 Google Ads Scripts You Must Have In Your PPC Account
Google Ads Scripts helps automate or simplify some of the key and repetitive PPC tasks. We have been creating useful scripts now and then to help advertisers manage their PPC account optimally.
How to Increase Search Impression Share?
Before running a paid search campaign, we do our homework with regards to the targeted audiences, bidding, keywords and follow the best practices. But when you do not see the desired results, it’s a wake-up-call to pause and analyze your campaign. One of the performance metric to look into is the search impression share.
