We have been stressing enough on the importance of negative keywords enough! So, we decided to put together a comprehensive negative keywords list to add to your Google Ads account.
Posts Categorized: Google Ads Tips
Merkle | Q3 2020 Digital Marketing Report | Key Highlights
Merkle released its third quarter Digital Marketing Report. The findings show the progression through the pandemic, areas that are recuperating and how industries are settling in to the new normal.
Google Ads Benchmark Report by Tinuiti | Q3 2020 | Key Highlights
Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q3, 2020. Q3 was quite different from Q2 for many advertisers in terms of new changes in the Google Ads platform, Smart shopping & more. Here are some of the key findings from the report.
How to Improve Google Ads Ad Relevance Score?
The one way to improve the ad position on the SERP is to improve your quality score and one of the main contributors of quality score is Ad Relevance.
Google Ads ‘Search Terms Report’ Change & Its Impact – A Case Study
It’s been a month since Google announced limiting the search terms report with terms having significant data, leaving everyone shocked. We looked into two of our accounts to analyze what impact this change has had.