CPC Growth Trends in Google Paid Search, Shopping Ads, & Text Ads (2020-2024)

Posted by & filed under Google Ads Tips.

The digital advertising landscape has seen significant shifts over the last few years, with changes in consumer behavior, economic conditions, and competition driving fluctuations in Cost-Per-Click (CPC) across Google Paid Search, Google Shopping Ads, and Google Text Ads. Drawing on data from Tinuiti reports, this post explores the trends in CPC from the first quarter… Read more »