Promoting your Amazon store through Google Ads is a powerful strategy to drive targeted traffic and increase sales. This combination offers a dynamic way to grow your brand, enhance visibility, and boost conversions. and maximise sales opportunities.
Posts Categorized: Google Ads Tips
Digital Ads Benchmark Report by Tinuiti | Q4 2024 | Key Highlights
The Q4 2024 Benchmark Report from Tinuiti reveals the latest trends shaping digital advertising. Leveraging anonymized campaign data, the report provides a platform-by-platform breakdown—including Google, Meta, and Amazon—helping brands stay ahead in a competitive landscape.
Case Study: Optimizing Google Ads for Amazon Sellers with Portfolio Bidding
For Amazon sellers advertising on Google Ads and Bing Ads, achieving consistent performance can feel like navigating a maze. A significant challenge lies in the inability to send conversion data from Amazon back to these ad platforms. This limitation makes native automated bidding strategies such as Maximize Conversions or Target ROAS, ineffective since they rely on… Read more »
A Year in Review: Google Ads Strategies That Defined 2024
Staying ahead requires innovative tools and strategies in the rapidly evolving digital advertising landscape. Google Ads, the cornerstone of many businesses’ marketing efforts, continues leading the way with transformative updates and features in 2024.
Google’s Proposed Final Judgment: Addressing Antitrust Concerns
In response to the court’s ruling that some of its agreements violated Section 2 of the Sherman Act, Google has submitted a Proposed Final Judgment (PFJ) to address the issues raised. While Google respectfully disagrees with the liability determination, it acknowledges the need for adjustments to ensure compliance with antitrust laws.
